Page 19 - NyghtVision Magazine Volume 3 #2

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Structural

Storytelling

NYGHTFALCON CAPTURES

the Intangible

ESSENCE of A BuildiNG

BY DONNa EMMAR Y

n the commercial construction industry, of a building’s essence and portray that feel-
a vital part of successful marketing is ing in spectacular photography.
I having access to an assortment of daz- The House of NyghtFalcon consistently

zling photographs of finished buildings to does exactly that. Frank L. Blum Construction
show potential customers Company has been work-
the kind of product a qual- What an exceptional ing with Falcon and JD

ity firm can produce. since 2007, when we con-
Run-of-the-mill, point- construction company needs is tracted with them to pho-
and-shoot images by em- an intuitive photographer tograph the new YWCA

ployees just won’t do the who can capture the intangible building in Winston-Sa-
job. Even better-quality aspects of a building’s essence lem. The geographic area

shots from high-end cam- where the structure is lo-
eras by good photogra- and portray that feeling in cated was being revitalized
phers aren’t going to de- spectacular photography. as part of the city’s plans

pict a building’s nature to create a welcoming en-
well enough to differentiate one contractor trance to the city. The YWCA built its beauti-
from another. What an exceptional construc- ful facility to reach out primarily to families
tion company needs is an intuitive photogra- in nearby neighborhoods that had previously
pher who can capture the intangible aspects been under-served. It offers state-of-the-art

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