Page 26 - NyghtVision Magazine Volume 5 #2

Thinking about Still Imaging
Art, emotion, and technology combine to create emotionally powerful images.
Behind the Scenes Seamus: Falcon, once more, thank you
for agreeing to another interview. I do
enjoy interviewing you - the conversa-
tions are always enlightening and inter-
esting. Fortunately, from the feedback
we have received, so do others.
Falcon: Are you implying that other-
wise I wouldn't bother to enter into con- created when a firm's "why" is so com-
versation with you? (Smiling)
Indeed. I always enjoy conversation, Sea- struggling to find the proper word or
mus, especially when the subject at hand
is interesting. As much as I have missed
Francois, I have to admit you have been
up to the task.
Seamus: Well, thank you. I have a lot
of respect for Francois so that is high
praise.
Falcon: So, what would you like to dis-
cuss today?
26 | Behind the Scenes
” ... when Kodak
began making
consumer grade
cameras, it began
a fundamental
change in the
definition of a
photograph..
PHOTO BY Falcon
Seamus: In our last two interviews, we
probed the principles that formed the
foundations of your consulting business,
C2.
For those who missed earlier interviews,
C2 means - or is short for - brand com-
munity. Brand community is formed or
pelling that both the members of the
firm and the firm's clients - here I'm
phrase - buy into or share that "why."
(Falcon nods in agreement)
Essentially, understanding "why" your
business exists and establishing an
emotional bond with your customers
through that understanding - as Simon
Sinek simply stated, "People buy the
Why." Through a series of consultative