Page 29 - NyghtVision Magazine Volume 5 #2

Emotion Emotion is a function of de-
The essence of being human tail, texture, contrast and
our experience of space. The
more emotionally powerful
an experience, the stronger
the biochemical reaction.

derstanding of how to deliberately and intentionally
create an emotionally powerful image is significantly
better than it was a decade ago, we need to create
only a handful of images. In 2003, the average shoot
generated five hundred or more images in three
hours. Now, perhaps fifty. We have progressed to
the point that our knowledge and methodology en-
able us to consistently produce high quality still im-
ages.
Seamus: What is a high quality still image? I can
select what I think is a high quality image that gen-
uinely appeals to me, but because of your extensive
knowledge of photographic art, you may not agree.
How do you judge the quality of a still image?
Falcon: That's not an easy question to answer. We
have lost the aesthetic sense that once dominated
photography, when a photograph meant something,
and most now do not. At the event we shot this past
weekend, if I had counted the number of selfees tak-
en and multiplied them by only a nickel, I probably
could retire. The rise of social media and the inces-
sant creation and sharing of images has diluted our
sense of what constitutes a quality image.
Seamus: Because of the number of images we are
exposed to, through texting, Twitter, Instagram, Pin-
terest, Vimeo, etcetera, our appreciation for images
is watered down. However, isn't it just as possible
that the higher quality images would stand out even
more?
Falcon:: Yes, to some extent. However, in the
world of the ubiquitous picture, we have been lead

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