Page 35 - NyghtVision Magazine Volume 3 #2

the industry. Album companies, who once Falcon: I think we are at a turning point. Ei-
thought they were immune to all of this, have ther the shakeout will continue or the fabric
been hit hard. Several of the largest compa- of the industry will change.
nies have scaled back to the point that they Francois: Any guess as to which way it will go?
are no longer major players; in essence, they Falcon: A little of both—and I am not being
are barely alive. funny. Much will depend on the large cam-
Going back to that “interesting conversa- era companies. Currently, they sell an in-
tion” you brought up initially, when we ap- credible number of cameras to the so-called
proached this company in late 2006 and early "pro-sumer" market segment, and I am sure
2007 with our concerns, they brushed us off. it is profitable for them. However, if there is
Fast forward to 2013, and they repeated to to be any real change, these companies will
me almost exactly what I had told them six have to help push it forward. Doing just that
years ago: We need to find a way to regulate might have an impact on their bottom line,
the industry and set expectations within the which in turn, might soften their resolve to
industry as to what it means to be a profes- support change. ■
sional. We need to do a better job educating
clients. We need to set expectations higher.
Francois: So, any other thoughts on your ex-
perience at WPPI?

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