Page 14 - NyghtVision Magazine Volume 5 #2

of tools that let you take whatever you want. We get that. But 2
that's little help or consultation when you work twelve hours
to cover a wedding and all the images are simply taken. Gone.
Never to be seen again. Well, not by us any way.

Ihave been told that at one point, 60% of the
brides whose weddings we covered never - I re-
peat - never - came back to order images. We later
determined that they were simply downloading
the images - water mark and all - and printing them. But this
article isn't about brides - or people who attend events - be-
having badly. It's about a great solution to a very real business
problem: How to market, sell, and retain control over images

Tthat we sell or provide to client.
he House of NyghtFalcon has used RedCart since
version 3 was released. We have found RedCart to
be the most viable solution to a complex business
problemthatwehadstruggledwithforyears.Infact,
RedCart 4, the current release of this application, is so robust
that we have moved our commercial proof process here. More
about that shortly. Let's look more closely at RedCart and why
we think it is the "best of breed" for managing and delivering
products to clients on the web.

14 | Troy Millanaro