Page 31 - NyghtVision Volume 5 #4

An industry in buy more cameras. Most consumers do not understand that

image quality is determined by much more than the number
of pixels on a sensor. High quality images are possible from a
small sensor - in fact, saving images in camera as a JPG can
free fall. lose 80% of what the camera actually saw, so a RAW
image from a 16 megapixel camera can exceed in
quality a JPG from a 28 megapixel camera. Now,
also recognize that, I can, with my Galaxy S6 Edge +
at 16 megapixels, take an image that surpasses the
Here's why. quality most DSLR’s because I can save the images
in RAW format.

Seamus: So, in a very real sense, through successful
marketing, we have lost the concept of professional
photography, and in the process stagnated true in-
novation in imaging. Meaning to say the focus was
on product differentiation for sales, rather than im-
proving the art. As I am fond of saying, they forgot
the “ why “ of their business, so now they flounder.
In my business readings, this commonly occurs in
many companies and industries. We forget why we
exist and focus upon short term success.
Falcon: Yes, and an example of that is a very suc-
cessful post processing company that poured re-
sources into a cell phone imaging attachment, a business they KAylyn from the Summer of 2005

eS were never in and which is not their core expertise. The attach-
ment did not seem to be well received. I would have thought
their resources could have been better spent continuing to di-
d the Scen The industry is struggling be- There appears to be little belief in
versify their excellent products.

cause it has lost its vision and
quality as a long term strategy.
because it continues to be-
lieve that without constant growth,
their firms are not viable. There ap-

Behin Photos by Falcon and JD Milazzo pears to be little belief in building quality products as a long
term strategy.
An interview by Seamus Whyte
Seamus: You have mentioned misconceptions surrounding
what constitutes a quality image and a quality photographer
in your course teachings as well. Please elaborate.

Falcon: Oh, yes. First, ours is an industry without regulation
and ours is an industry plagued by the perception that photog-
raphy is just a matter of turning the camera on and pushing
the button that creates the images.

I confess that I was guilty of that perception too. We have had
numerous examples of students believing that because they

30 | Behind the Scenes Autumn 2015 | 31